The first rule of business is “The customer is always right.” Maybe that’s
because more than twice as many people describe themselves as conservative
rather than liberal. But in today’s left-wing world, the Hollywood elite, anti-
American media bias and the “progressive” ad industry have defined liberalism
as the norm, leaving little room for conservative principles.
Consider your current advertising or marketing agency. Do you know what
they stand for? Do they share your conservative values? If they don’t, how well
can they really understand your business? Or your customers?
We’re convinced that only a company that shares your beliefs can do the best job of representing your business. It’s why
we created Bootstrap. Founded by and for conservatives, we work exclusively with companies whose values (though not
always politics) we share. For good or bad, advertising becomes part of our culture — quickly, like the latest Superbowl
catch phrase or gradually, like eroding social values. We want to put advertising’s power to better use by growing your
business, connecting you with others like you and bringing traditional American values back into the mainstream.
Read on to find out how.
Because we’re conservatives, you might expect our ads to be filled with nothing but images
of Ol’ Glory waving and Washington crossing the Delaware. Some are, but in many you’d
never notice any political viewpoint at all. That’s because the first job of any communications agency is to grow your business. Our difference is how we use your conservative values to do it.
By most reliable estimates, center-right conservatives are one of the largest consumer groups
in the country. Yet, a shortage of ad agencies and companies willing to promote traditional, American values means they're also the most overlooked. This virtually untapped market is constantly seeking brands to help them share and express their beliefs. When they find one,
it becomes more than just a product or service, it becomes part of a greater cause — one they’ll
tell their friends about, go out of their way for, and even spend more to support. One that can
even trump a slow economy.
But in today's politically correct climate, reaching this untapped market with your message
intact is a delicate task.
Bootstrap has over 30 years of combined experience with some of the biggest, most successful national and international brands. We understand the sensitivity required to create results that
fit your needs and comfort level, from an in-your-face attitude to a more subtle approach. What's more, we’re a full-service agency without the full-service price, thanks to our low-overhead and
a unique creative network that delivers real big budget talent at a budget price.
That said, please enjoy the following snapshots of work produced through Bootstrap and with other agencies prior to our founding. We look forward to working with you to help raise the voice of the Silent Majority.
BECAUSE NO ONE CARES HOW GREAT A CEO THINKS THEIR BRAND IS. Nothing
personal, but you get paid to like it. In a time when people can vote for their favorite music idol,
create their own music libraries and personalize their car’s accessory package online, no one
wants to hear how wonderful a product or service is from the company that provides it. They
want you to stop marketing to them and start being relevant to their life. To give them a brand they can react to. A brand that lets them control what they see, do, buy, use, read or receive. Instead of selling “things,” start selling connections. Because if you don’t someone else will.
BECAUSE IT’S THE ERA OF SPINE, NOT SPIN. In unstable times with failing institutions, looming terrorism, global unrest and technological revolutions, people want something they can count on. Longing for belonging after years adrift in a politically correct, morally relative world they want real connections in a my life, just me, right this very minute world. Businesses that take a stand attract more than just customers who share their values, they attract advocates.
BECAUSE TO GROW BIG, YOU NEED TO THINK SMALL. More than any other time in American history, people are being influenced by other people rather than traditional advertising. (See failing institutions above.) Now, they get their info via blogs, word-of-mouth and community opinion leaders. You have to become part of that community. Let customers know that you know what they’re about and they’ll help turn your brand into something bigger. They want you to succeed because it validates their lifeview and proves to them they're not alone in the world.
(contact us for case studies)
Contact us:
Sure, we've just met and things are moving kinda fast, but if you ever wanna talk or just hang out sometime, you can reach us here.
Or call us at ( 502) 649-2110.
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